If you are starting out in the great wide world of INTERNET MARKETING it is a potential minefield that can absorb your time, suck your resources and produce a lot of stress as you try to sort the real from the over-hyped, the true from the falsestories, and find the path to success that suits you. A good way to start that costs little and does not require a website, technical knowledge and a client list is promoting other peoples products and sites – AFFILIATE MARKETING. I think that understanding affiliate marketing is the key to your long-term success as an online entrepreneur. As an affiliate, you can learn about building web sites, generating traffic, or other online promotional
methods and make some money in the process. Then, when you have
your affiliate marketing tools sharpened, you can move on tocreating and marketing your own product.
Like anything else, however, affiliate marketing is a two-edged sword. Some "super affiliates" literally make hundreds of thousands of dollars per year promoting other people's products. This gives the false impression that your success is guaranteed if you start promoting products and advertising. The super affiliates are very few as the vast 
majority of affiliates make nothing at all, or only a few hundred dollars a year, in part because they never take the time to learn how it is done or they use the wrong methods.
The internet has created a false impression of easy ‘truckloads of cash’ that will flow into your account on auto-pilot while you sun yourself on a beach! Many sites show flashy cars, big houses and treasure chests that lead you to believe that you can easily enjoy this lifestyle if you listen to the next secret system and click on the
buy button! They are playing on the emotions and dreams of the have nots by creating the
impression that you can easily join the haves by copying the secret system they are about to share with you. Many 
of the testimonials are real but come from the 
earliest members or JV partners who already had a huge list and were fellow ‘gurus’! A lot of people seem to have the "field of dreams" mentality when it comes to making money online. They think you can just slap up a few affiliate banners and make a fortune, and they get angry and discouraged when they find it doesn't work that way.
The other problem is that few programs explain what level of expertise they cater to or how long it can 
take to implement their system and begin to get sales. Worse some do not outline clearly how much time or investment it will take to reap the rewards in the future. By the time the newbie begins to realize and separate the hype from the real programs that can genuinely help them on their path to success, their head is ready to explode with all the info, tips, emails and ebooks they have been exposed to.
In Part 2 of this article, you'll be told exactly where to get the right resources and tools to learn how to make a nice living as an affiliate. This will save you a lot of time and money if you are or want to become a successful affiliate and make a full or part time income selling others products.
Affiliate Marketing Secrets
First, you have to understand that there isn't anything all that "secret" about these affiliate marketing secrets. Once you hear about them, they make perfect sense. But figuring it out on your own takes a lot longer than most people have time for, so they think of super affiliates as possessing some sort of mystical, supernatural power that we mere mortals can't possible attain. Guess what? It's really not that difficult or mysterious, it just takes some ingenuity, and a little work.
One final thought. Most marketers make the mistake of choosing a product they like, and then try to market it. If you just want to "monetize" your hobby, that's fine, but if you're in this to make serious money, bad choice! First, you need to find a market. Once you know there is a horde of hungry buyers, then, and only then, do you decide on products to market to them. To put that another way, you need to research what sells well, or find a market that has high demand for products they can't easily find, and then market them.
David Fowler
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