Marketing your ebook is very important - if no one can find it you will have no traffic or sales. Sales copies are an effective and efficient way to market your ebook. The sales letter/page should explain to the public what your product is, and how it will help them and give them what they are looking for and solve any problems they may have. Tell them why they need your product. How it will improve their lives if they purchase it.
Sales copies are all about the customer’s needs. When writing a sales copy for your ebook, try to think like your potential readers once you have identified who they are and feel you have a target audience hungry for te info in your book! Telling the reader what they are gaining from your product increases dramatically your chance of them buying it.
Another great and powerful ebook marketing strategy and promotion is to provide a free trial version. To do this you will need to create an “edited” version of your original electronic book. In the free trial version, provide your readers with a preview of your original ebook possibly excerpts or the intro section and index to whet their appetities. Make sure it contains instructions and links so that they can purchase the full version of the ebook when they have read the sample chapter(s). Many ebooks today come with a free product or report or as part of a package/bundle specially if the other books have been around quite a time.
Advertising your ebook online is a good way to generate sales. Having internet affiliates is the most effective way to promote and advertise online. Your affiliates will receive a commission on any sale generated through their link in your trial version.
This ebook marketing strategy encourages your affiliates to distribute your trial version which can increase distribution and will undoubtedly increase your sales.
By having an ebook affiliate program you dramatically increase your possible sales without doing any of the actual work yourself. Treat your affiliates well by providing all the necessary tools, including banners, articles, sales copies, pay-per-click keyword lists as well as a decent commission for their work. Many affiliates can earn 70% + commissions and will only choose the higher paying products. You should create a healthy, long-term relationship with your ‘army’ of affiliates that will want to continue pushing your product for years to come.
You can also use a third party affiliate tracking company. This is a company that would run your affiliate program for you. By choosing an affiliate tracking company to do the work for you, you now have a place where your affiliates can track and check on their stats. In most cases, you don’t even have to send out the commission checks. They will take care of it, saving you a substantial amount of time and the trouble of doing it yourself.
ClickBank is one of the largest and most trusted affiliate programs online. They have over 100,000 affiliates ready to promote the latest and greatest products to hit the market. You can signup for free.
Marketing your ebook(s) is an exciting process. It is the final step to creating your ebook so you can see it all in action and get rewarded for your efforts.
While you can rely solely upon affiliates to sell your ebook, it would be a good idea to create a web site of your own. This way you can post your order form and your free trial version of the ebook if you so choose. It could be a simple squeeze or landing page or part of a site or ebook shop. You can also look at ebay although this is usually a more competitive and price conscious market.
If you hire someone else to create a web site for you, you could write your own web site content to save some extra money. Submit your web site content to the web site provider. They can then edit it and apply it to your new web site along with your order form, free ebook trial offer (if you decided to do that), and anything else you wish to have on your site. Today there are also many plug in sites and templates that can be used so even if you have no html or ftp experience you can still get a website quite easily and at a low cost.
But before you can make money selling your ebook, you need to be able to accept credit cards. There are many companies on the internet that offer such services like Paypal and ClickBank. Clickbank offer you the ability to accept a number of credit cards including, Visa, MasterCard, American Express, Discover Card, Eurocard, and Novus cards among the many others.
A good thing about choosing ClickBank is that over 100,000 affiliates are able to choose to sell your ebooks for you. Commissions are also automatically paid to affiliates. This company will pretty much run your affiliate program for you, so you don’t have to worry about a thing.
Once you have set up your merchant account, or account with such a company, you are ready to start taking orders for your ebook. Now you need to get traffic and possibly place ads or use PPC etc.. There are many free and paying methods but that is another subject that requires a separate article.
David Fowler
Ebooks that can make a difference to your life!
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