Even if you are not new to Internet Marketing, it is surprising how few believe they can write or produce their own INFO PRODUCTS. While many have bought or possibly promoted Ebooks, few are aware of the reason why Ebooks are such a great product to write, sell and promote and how they can be instrumental in building your home business success!
When starting something like this, you should always consider the viral factor. By that I mean you want your ebook to spread virally across eBay or Amazon and hopefully for it to turn up in other ebook collections, shops and offers as a bonus.
And you should also consider something even more important, and that's called the WIIFM - What's In It For Me? In everything you do, you should carefully think about the motivation. What would cause other people to want to REALLY resell your ebook? You have to imagine you're them, and then think about the WIIFM.
So what would strongly motivate you to resell someone else's ebook? Aside from the obvious answer "money", it would be to build a mailing list. A list of loyal and satisfied subscribers can be turned into a money machine if you follow the right methods. Also if you feel it is so good and useful, you will want to share it with your subscribers to increase your credibility and reputation. This last factor is often overlooked.
There will probably also be a number of minor reasons you'd resell a particular ebook, but the biggest WIIFM for most people is money.
If you accept that, then you have to set up a system where the reseller can make a nice amount of money on the back end after selling your ebook. The more the better, for both of you.
Let's look at how YOU can make money first though, and then we'll look at how we can adapt things so that the reseller makes money too.
Before you even write your ebook, you have to do a bit of market research. This is a separate topic in its own right, that requires a separate analysis. Let's assume you've done your research and you've found something you CAN write about, you WANT to write about, and that it's also a hot topic with a hungry market.
The first part in this process is to write your ebook. How you write it is another big topic I'm not going to cover in this short article. Many who do not have the confidence or flair to write a lengthy complete ebook in one go use various systems that separate and split the topic into parts. A series of short reports or articles can often be used as a basis for a complete ebook.
Once you have your first draft and you've checked it for typos, the next step is the first real part of the monetising process for you.
What you're going to do is put links to similar, relevant products throughout your ebook. These links will be your affiliate links to those other products, so if someone clicks one and buys, you'll get paid a commission.
Example: You write an ebook on golf, and now you want to promote some golfing products within your ebook. You could go searching on Google for golf affiliate programs which can take some time, but the easiest way is to go to CLICKBANK and search their market place for golf related products.
Choose the products you want to promote carefully otherwise the trust and loyalty that you have or want to build with your present and future customers will be compromised. Check out each of the sales pages of the products you like the look of, and ask yourself if YOU would buy that product. Again this is a complete separate subject that can be covered elsewhere.
After you've chosen the products you want to promote, rewrite parts of your ebook and work in a mention of those products together with your affiliate link. Use a link cloaker or redirect to hide the fact that it's an affiliate link and protect your commissions. Also you want an invitation to a page where people can sign up to your mailing list…
Finally, do another rewrite of your ebook and "juice it up" a little. Dry facts are okay, but it's always better if you can work in for instance a bit of controversy and words like SECRETS, REVEALED, HOT TIPS, YOUR SUCCESS etc. Don't go over the top and create too much hype and overblown facts or your credibility will be questioned
And finally, make it look good and easy to read using pictures and plenty of white space to break up the text with short paras and maybe some use of bold or italics.
Okay so now you have your ebook full of your affiliate links. Your next step is to start listing it on sites like eBay and ebook directories/shops with master resale rights (MRR). To get people to buy it, you'll have to do a good job on your sales page, which should also be part of the package.
After a month of listing it (it may take longer), if you've done an all round good job of everything, you'll have ebook resellers buying it and listing it themselves. From that point it will spread virally across and outside eBay.
Now you have a source of free advertising. You don't need to list it on eBay any more as plenty of other people are doing it for you. And all the people that buy it and read it will be clicking on your affiliate links, and some will buy. Better still, some people will be signing up to your mailing list if your offer is good enough.
An example of another way to promote is you write TWO ebooks on the same subject.
One is a short 10-20 page report with MRR offered FREE and used to build your opt in list. The other is the larger more valuable ebook that you're either going to charge money for and use the report to promote it and get resellers interested etc.
You start selling the report on eBay and wait until it's picked up by other resellers. Inside the report, you make it clear there's a better version that can be obtained just by going to your web site, and there you make your offer. They get the better ebook at a special price and you also get their first name and their email address, and you then have them on your mailing list.
And for a slight variation…….
You could sell the larger ebook with a commission paid out to the ebook reseller who has signed up to your affiliate scheme and then rebranded the small report with their affiliate link.
A good ebook rebranding tool is VIRAL PDF by Sean Kelly. He's such a nice guy and his support is excellent.
It's important you always think about the WIIFM (What's In It For Me?) when you do any of the above. And by that I mean you to think about the WIIFM for your affiliate and not so much for you.
You may want to build a mailing list as your main priority, and forego any money made on the larger ebook. So you could give 100% commission to the affiliate and make your larger ebook $17.00 or more.
Now THERE's a good incentive for affiliates to resell your ebook. They're going to
a) make money on the upsell, and
b) get a chance to build their own mailing list too if they use SmartDD!
Especially with the follow up email 24 hours later to make an offer of their own.
Ebooks and products are the easiest and fastest item to sell digitally with the lowest costs. Whether you are a writer, buyer, seller or promoter of ebooks you can make a good living online by following some of these sound methods and strategies. Start writing now……..
David Fowler
Ebooks that can make a difference to your life!
